“By the end of the week, Sydney will have welcomed a number of new on-premise venues and experiences.This includes Razz Room, a daiquiri bar and Odd Culture’s first CBD venue, opening on Tuesday, followed by W Sydney’s ode to Fernet-Branca, Caffé Fernet, two days later. These join recently-opened and hotly anticipated venues Bar Bridge and Bar Hanami – celebrations of martinis and whisky respectively.”

“Over the course of Negroni Week 2025, every guest who orders a Herbs Negroni at Herbs Taverne, Mucho Group’s newest venue, will receive a postcard featuring a QR code to enter into the running to win $1,000 worth of negronis.”

“Next week, leading Sydney hospitality group MUCHO has partnered with Brown-Forman for the launch of the MUCHO Tequila Trail: a free self-guided tasting experience that spans three of its venues.”

“In this weekly roundup, Drinks Trade collates all of the most exciting and important Australian liquor events and opportunities in one place. This includes a mix of trade specific opportunities, consumer-facing activations, and initiatives that will appeal to both.”

“A whole range of new licensed venues either opened their doors or unveiled major renovations in May, shining a light on the fast-moving nature of Australia's on-premise sector.”

“Scheduled to open in three weeks time, Herbs Taverne marks a notable sidestep away from the Mexican theme found in four of MUCHO Group’s six venues, including currently-ranked 96th best bar in the world Cantina OK!.”